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About Us

About - Elodie Gontard

Welcome to,

Only the finest hand picked items make it to our store. We select each item individually and in person, so you only get the best and most exclusive items France has to offer... was born in November 2010

“When I shop, the things that matter to me are quality, product traceability and environmental considerations. aims to bring to the United Kingdom speciality French products which embody these qualities with rarity and exclusivity.” Elodie Gontard, Zouf Ltd founder.

A native of Lyon, France’s gastronomic capital, Elodie Gontard has lived in London for more than 15 years. She wants to make the French “art de vivre” more accessible to discerning customers who are familiar with French speciality products or who would like to discover what they have to offer. As we source only from small artisan producers, these products are generally unavailable in the United Kingdom.


All of our suppliers are dedicated and passionate about their products. We share that passion, and have personally selected only the best products we’ve found during extensive sourcing trips throughout France, in which all of our suppliers are visited. You can be assured that we have tested and compared our products for taste, quality and authenticity. Only our very favourites appear on our site. We aim to bring you the best of France.


Because we work closely with our individual suppliers, we know there is full traceability and complete product knowledge.


Most products are sent directly to you from the producer. This avoids unnecessary handling and shipping, while ensuring timely delivery of products in optimal condition, by carefully selecting the mode of transport depending on the product.

When shipped from, we proudly reuse shipping materials when we can to help cut down on waste and to bring our customers the lowest possible prices!

Although we try to feature a wide range of products, we appreciate that you may not find exactly what you are looking for on our site, or you may not have the time to shop for it. If this is the case, please don’t give up – let us know what you would like at and we will do our best to find it for you.

We are constantly discovering new suppliers, so don’t forget to register for our Newsletter and please visit us regularly to see what’s new at!

We hope you enjoy your shopping experience with